“Time Out! Wait a minute! That has got to stop. Please do not ever call it the dark continent again. It’s not OK! There is probably more sunshine on that continent than any other place on the planet. I had to take a leap of faith and say nobody is doing anything about changing the perception of Africa through the most powerful medium we know, as humans, and that’s television” – James Makawa, Co-Founder, The Africa Channel
James Makawa is using the power of television to change stereotypes of Africa by providing a positive image of the continent.
Source(s): CNN
